Hugo Boss CEO Daniel Grieder to Step Down in December 2026, David Epstein Named Successor
German luxury fashion company Hugo Boss announces a major leadership transition as Frasers Group executive David Epstein prepares to take over as Chief Executive Officer on January 1, 2027.
Hugo Boss AG has announced that Chief Executive Officer (CEO) Daniel Grieder will step down from his position on December 31, 2026. The German premium fashion company has appointed David Epstein as its next CEO, effective January 1, 2027.
Headquartered in Metzingen, Germany, Hugo Boss confirmed the executive leadership change on November 12, 2026. Epstein will join the company from Frasers Group PLC, where he has served as Chief Brand Partnerships Officer since 2024.
In his role at Frasers Group, Epstein has managed strategic brand partnerships across the company’s Sport, Premium and Luxury business divisions. His experience in international retail, premium fashion and brand development will support his transition into the leadership position at Hugo Boss.
Daniel Grieder has led Hugo Boss since June 2021 and played a significant role in transforming the company’s global brand identity through its CLAIM 5 strategy. During his tenure, the company repositioned its two major fashion labels, BOSS and HUGO, with refreshed brand identities, modern visual concepts and international marketing campaigns aimed at attracting younger and more diverse consumers.
The transformation strengthened the brands’ presence in the global fashion market and expanded their appeal to a broader customer base.
The leadership announcement also comes amid Frasers Group’s growing investment in Hugo Boss. In October 2026, the British retail group reported that its ownership stake in the German fashion company had reached 50.8%, following a series of investments since it first acquired shares in 2020.
The appointment of David Epstein marks a new phase in Hugo Boss’s corporate leadership as the fashion company continues developing its premium and luxury brand portfolio under its incoming CEO.